BookSeriesList
Quercus

50 Architecture Ideas You Really Need to Know

Philip Wilkinson
Authors:
Philip Wilkinson

From the Pyramids of Giza to the Guggenheim, this lively guide explains the key concepts and inventions in architecture clearly and concisely. Exploring the myriad ways in which the built environment is shaped and created, readers will gain a new and informed appreciation for architecture, from the classical orders of Vitruvius - Doric, Ionic and Corinthian - to the to the most recent contemporary trends. Philip Wilkinson offers expert introductions to the most important architectural movements and styles throughout history, as well as describing some of the greatest architects' most important and representative works. So, if you've ever wondered when a building is just a building or art, or want to know more about Gothic vaults, trusses and arches, this is the perfect introduction. Contents: The Orders, Prefabrication, Machine aesthetics, Roman engineering, Beaux Arts, Dymaxion, Romanesque, Arts and Crafts, Alternative architecture, Gothic, Conservation, Functionalism, Renaissance, Skyscraper, Plug-in city, Baroque, City Beautiful, Minimalism, Rococo, Art Nouveau, Brutalism, Palladianism, Secession, Townscape, Neo-Classicism, Art Deco, Postmodernism, Character, Garden city, Contextual design, Taste, Futurism, Hi Tech, The Picturesque, Constructivism, Deconstructivism, The Sublime, Bauhaus, Historicism, Landscape garden, De Stijl, Community architecture, Revivalism, International Style, Green architecture, Restoration, Expressionism, Urbanism, Industrial, Organic architecture, Eclecticism.

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50 Art Ideas

Susie Hodge
Authors:
Susie Hodge

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50 Big Ideas You Really Need to Know

Ben Dupre
Authors:
Ben Dupre

50 Big Ideas You Really Need to Know is a concise, accessible and popular guide to the central tenets of Western thought. Every important principle of philosophy, religion, politics, economics, the arts and the sciences is profiled in a series of short illustrated essays, complemented by an informative array of timelines and box features.

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50 Biology Ideas You Really Need to Know

JV Chamary
Authors:
JV Chamary

50 Biology Ideas You Really Need to Know is your guide to the most significant and stimulating questions in the study of life. Why do species evolve? Can characteristics be inherited without DNA? Are all organisms made of cells? What makes us human? This book provides succinct answers to all these questions, and many more, in 50 lucid and engaging essays that cover both classic experiments and the latest research.From the mysteries of sex and sleep, from mass extinction to immunity, 50 Biology Ideas You Really Need to Know will open your eyes to the fundamental processes that are vital to life on Earth, including how genes control the growth and behaviour of living things, how a body develops from a single cell, and how environmental forces create natural diversity through evolution. Featuring key concepts explained in simple terms, and with clear diagrams and timelines showing major scientific discoveries within their historical context, this book will give you a complete overview of a fascinating subject.Contents include: Evolution, Genes, Homeostasis, Endosymbiosis, Sex, Multicellularity, Nerves, Genetic Drift, Speciation, Convergent Evolution, Pollination, Mimicry, Laws of Inheritance, DNA, Alternative Splicing, Viruses, Epigenetics, Photosynthesis, Cancer, Differentiation, Regeneration, Morphogenesis, Memory, Sleep, Ageing, Consciousness and the Gaia Hypothesis.

Quercus

50 Chemistry Ideas You Really Need to Know

Hayley Birch
Authors:
Hayley Birch

Chemistry is at the cutting edge of our lives. How does a silicon chip work? How can we harness natural products to combat human disease? And is it possible to create artificial muscles? Providing answers to these questions and many more, 50 Chemistry Ideas You Really Need to Know is an engaging guide to the world of chemistry. From the molecules that kick-started life itself to nanotechnology, chemistry offers some fascinating insights into our origins, as well as continuing to revolutionize life as we know it. In 50 short instalments, this accessible book discusses everything from the arguments of the key thinkers to the latest research methods, using timelines to place each theory in context - telling you all you need to know about the most important ideas in chemistry, past and present. Contents include: Thermodynamics, Catalysts, Fermentation, Green Chemistry, Separation, Crystallography, Microfabrication, Computational Chemistry, Chemistry Occurring in Nature, Manmade Solutions: Beer, Plastic, Artificial Muscles and Hydrogen Future.

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50 Digital Ideas You Really Need to Know

Tom Chatfield
Authors:
Tom Chatfield

Have you ever wondered what the difference is between a MUD and an API? Don't know your OCR from your PPC? Not quite clear on crowd-sourcing and culture jamming? Then this book is for you. In a series of accessible and engagingly written essays, 50 Digital Ideas You Really Need to Know introduces and explains all the key aspects of the digital world and how it works. It is a book that will be welcomed by anyone who wants to understand one of the most powerful forces shaping our world. Aggregation; API; Augmented reality; Automatic translation; Avatars; Blogging and micro-blogging; Browser wars; Chat; Cloud computing; Commenting; Creative commons licence; Crowd-sourcing; Culture jamming; Download universe; eGovernment; Ego-surfing; Electronic mail; File sharing; Flow; Feeds (RSS & Atom); Freemium; Gaming; Geo-location and hyperlocal; GUIs; HTTP/HTML; Hosting; ICANN; Mashups; Micro-payments; MUD; Netiquette; Open sourcing; OCR; Pay-per click; Privacy; Proxy servers; Rating systems; Rich internet applications; Search; Semantic web; Smartphones; Social networking; Spam; Streaming; Tagging; Traffic analytics; Unplugging; Virality; Virtual goods; Web 2.0/3.0; Wikis.

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50 Earth Ideas

Martin Redfern, Martin Redfern
Authors:
Martin Redfern, Martin Redfern

This latest book in the bestselling '50 Ideas' series is a wonderfully accessible overview of the only place we know of in the universe that is capable of sustaining life. Expert popular science writer Martin Redfern covers all the natural processes of the Earth: climate, ocean currents, air currents, the elements, plate tectonics, fossils, the evolution of life, volcanology, sea levels and the ultimate fate of the Earth. The 50 Ideas featured include: Geological formation; Rock layers; Formation of the atmosphere; Plate tectonics; Continental rifts; Volcanology; Simple life; Multi-cellular life; Snowball Earth; Gondwana and Pangea; Sexual selection; Complex life; The Cambrian revolution; The dinosaurs; Avalonia; The sauropod puzzle; End of the Mesozoic; The Cenozoic recovery; The Great Warming; The 'Great Flood'; The Holocene; Biodiversity and The fate of the Earth.

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50 Literature Ideas You Really Need to Know

John Sutherland
Authors:
John Sutherland

Literature suffers from appearing both deceptively easy and dauntingly difficult. We all like to think we can read a novel and understand what 'genre', 'style' and 'narrative' mean, but do we really understand them fully and how they can enrich our reading experience? How should we approach the works of great writers such as William Shakespeare, T.S. Eliot, Charles Dickens and Jane Austen? And what can we hope to learn from apparently difficult ideas such as 'hermeneutics', 'affective fallacy' and 'bricolage'? 50 Literature Ideas you Really Need to Know is the essential guide to all the important forms, concepts, themes and movements in literature. It provides a clear, opinionated and thorough overview of theories about the nature of language and meaning, and outlines the thinking behind key literary concepts such as postmodernism, semiology, postcolonialism and structuralism. Best-selling author and critic John Sutherland offers a fresh and challenging overview of literary ideas and theories, from the apparently familiar to the decidedly unfamiliar. Packed with insights and examples from both classic and popular works, it is a book that will delight anyone who has ever been mystified by literary jargon and wants to gain a deeper, more thorough enjoyment of reading and writing.

Quercus

50 Management Ideas You Really Need to Know

Edward Russell-Walling
Authors:
Edward Russell-Walling

The essential management guide.50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

Quercus

50 Maths Ideas You Really Need to Know

Tony Crilly
Authors:
Tony Crilly

Who invented zero? Why 60 seconds in a minute? How big is infinity? Where do parallel lines meet? And can a butterfly's wings really cause a storm on the far side of the world? In 50 Maths Ideas You Really Need to Know, Professor Tony Crilly explains in 50 clear and concise essays the mathematical concepts - ancient and modern, theoretical and practical, everyday and esoteric - that allow us to understand and shape the world around us. Packed with diagrams, examples and anecdotes, this book is the perfect overview of this often daunting but always essential subject. For once, mathematics couldn't be simpler. Contents include: Origins of mathematics, from Egyptian fractions to Roman numerals; Pi and primes, Fibonacci numbers and the golden ratio; What calculus, statistics and algebra can actually do; The very real uses of imaginary numbers; The Big Ideas of relativity, Chaos theory, Fractals, Genetics and hyperspace; The reasoning behind Sudoku and code cracking, Lotteries and gambling, Money management and compound interest; Solving of Fermat's last theorem and the million-dollar question of the Riemann hypothesis.

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50 Philosophy Ideas You Really Need to Know

Ben Dupre
Authors:
Ben Dupre

Have you ever lain awake at night fretting over how we can be sure of the reality of the external world? Perhaps we are in fact disembodied brains, floating in vats at the whim of some deranged puppet-master? If so, you are not alone - and what's more, you are in exalted company. For this question and others like it have been the stuff of philosophical rumination for centuries, from Plato to Popper. In a series of accessible and engaging essays, 50 Philosophy Ideas You Really Need to Know introduces and explains the problems of knowledge, consciousness, identity, ethics, belief, justice and aesthetics that have troubled the minds of great thinkers for centuries, from the ancient Greeks to the present day. Contents include: The brain in a vat, Plato's cave, Cogito ergo sum, The mind-body problem, The boo/hurrah theory, Ends and means, The categorical imperative, Acts and omissions, The rights of animals, The gambler's fallacy, Paradigm shifts, Occam's razor, Positive and negative freedom, Theories of punishment and Just war.

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50 Philosophy of Science Ideas You Really Need to Know

Gareth Southwell
Authors:
Gareth Southwell

The key philosophy of science ideas - accessible and essential reading.Science first began as a branch of philosophy, but it has since grown up and moved out of the family home, and its successes have put its parent in the shade. Thanks to scientific knowledge we have walked on the Moon, cured once-fatal illnesses, and even identified the very building blocks of life and the universe. But it is these very successes that underline the need for philosophy. How much should we trust the pronouncements of scientists that we read in the media? What are the ethical implications of our delving into the foundations of our DNA, reproductive treatments, or artificially prolonging life? And are there limits to what science can tell us about the world we think we know? In straightforward and accessible terms, 50 Philosophy of Science Ideas You Really Need to Know explains the key philosophical questions that continue to lie at the heart of the nature and practice of science today. The ideas explored include: Appearance and reality; Knowledge; Anti-realism; Metaphysics; Science and gender; Phenomenology and science.

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50 Physics Ideas You Really Need to Know

Joanne Baker
Authors:
Joanne Baker

We encounter physics before we've even left the house in the morning; an alarm clock tracks time, a mirror reflects light waves and our mobile phones rely on satellites held in their orbit by gravity. Where would we be without the Bernoulli equation to explain how planes fly, electromagnetic waves enabling us to communicate around the world or the discovery of X-rays? In 50 Physics Ideas You Really Need to Know Joanne Baker will uncover the physics all around us, from basic concepts like gravity, light and energy through to the complexities of quantum theory, chaos and dark energy. Featuring short biographies of iconic physicists, explanatory diagrams and timelines showing discoveries within their historical context, this book is the perfect guide to the fundamental concepts of physics, making even the most challenging theories easy to understand. Contents include: Newton's law of gravitation, Brownian motion, Chaos theory, Fleming's right hand rule, Planck's law, Heisenberg's uncertainty principle, Schrodinger's cat, Superconductivity, Rutherford's atom, Nuclear fission and fusion, The God particle, String theory, Special and general relativity, The big bang and the Anthropic principle.

Quercus

50 Political Ideas You Really Need to Know

Ben Dupre
Authors:
Ben Dupre

At a time of corrosive popular cynicism and profound international unease, the need for clarity over the fundamental concepts of politics has never been greater.The forces of Terrorism and Fundamentalism endanger our Security, while government responses to it pose a basic threat to Liberty, Democracy and Human rights. Corruption, Spin and a suspect Political culture arouse public indignation, which is further aggravated by an array of Pressure groups and the far-from-disinterested attentions of the Mass media. In 50 Political Ideas You Really Need to Know, Ben Dupré clears away the murk that obscures key concepts that we ignore at our peril. Justice, Liberty, Human rights, The social contract, Democracy, Tyranny, Federalism, Utopianism, Political violence, Revolution and change, Political culture, Monarchism, Republicanism, Secularism, Conservatism, Liberalism, Socialism, Communism, Fascism, Anarchism, Fundamentalism, Multiculturalism, Labour movement, Women's movement, Green politics, Pressure groups, Constitutions, Parliaments, Presidential systems, Elections, Parties, Civil service/bureaucracy, Intelligence agencies, Mass media, Spin and propaganda, Wealth and poverty, Crime and punishment, Security and defence, Terrorism, Welfare, Race, Corruption, Political correctness, Realists and idealists, War and peace, Nations and nationalism, Imperialism, Isolationism, United Nations, Globalization.

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50 Psychology Ideas You Really Need to Know

Adrian Furnham
Authors:
Adrian Furnham

How different are men and women's brains? Does altruism really exist? Are our minds blank slates at birth? And do dreams reveal our unconscious desires? Psychology is everywhere in today's society. No crime fiction, documentary, chat show or medical consultation is complete without the introduction of a psychological angle. Psychology seeks to understand and explain thoughts, feelings and behaviour through a dizzying array of ideas and theories, shedding light on everything from memory, social mobility and attitude formation to delusions of grandeur, alcoholism and computer phobia, to name a few. In 50 Psychology Ideas You Really Need to Know, Professor Adrian Furnham explains the central ideas of psychology in 50 concise and accessible essays. Packed with the latest research, most important case studies and arguments of key thinkers, this book is the perfect introduction to psychological theory. Contents include: Placebo effect; Kicking the habit; Hallucinations; Positive psychology; Emotional intelligence; IQ and you; Multiple intelligences; The Rorschach inkblot test; Detecting lies; Obedience to authority; Self-sacrifice or selfishness; Gambler's fallacy; Remembrance of things past; Artificial intelligence; Tip-of-the-tongue phenomenon; Psychosexual stages; Tabula rasa; Phrenology; Dyslexia.

Quercus

50 Quantum Physics Ideas You Really Need to Know

Joanne Baker
Authors:
Joanne Baker

A guide to everything you need and want to know about quantum physics, how our universe works and our existence in it. Quantum physics is the most cutting-edge, important and fascinating area of modern science. We have all heard of Einstein's theory of relativity and Schrodinger's Cat - but do we really understand the mind-bending theories of our universe?In 50 concise chapters, Joanne Baker covers the foundation concepts of quantum physics and moves on to present clear explanations of complex theories and their advanced applications - from string theory to black holes, and quarks to quantum computing. With informative two-colour illustrations alongside key ideas in straightforward, bite-sized chunks, this book will teach you everything you need to know about quantum physics - and challenge the way you understand the world. The ideas explored include: Theory of relativity; Schrödinger's cat; Nuclear forces: fission and fusion; Antimatter; Superconductivity.

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50 Religious Ideas You Really Need to Know

Peter Stanford
Authors:
Peter Stanford

Despite frequent prognostications regarding the 'death of God' and the triumph of secular materialism, religion remains a central component in the lives of most people around the world. There are currently thought to be 2 billion Christians, 1.2 billion Muslims, 800 million Hindus, along with some 700 million followers of other religions. 50 Religious Ideas You Really Need to Know offers a clear path through the conceptual and denominational thickets of global religion. Award-winning religious affairs correspondent Peter Stanford begins with an examination of sacred texts, the divine principle and good and evil, before moving on to a discussion of the different traditions within Christianity, Islam, Judaism and the myriad customs of the East. Contents: The Divine Principle, Baptists, Buddha's teachings, Sacred Texts, Presbyterians, Dhama, Good and Evil, Sects and cults, Forms of Buddhism, Life and Death, Rapture, Confucianism, Golden Rule, God & Torah, Taoism, Rites and Rituals, Anti-Semitism, Shintoism, Life of Christ, Kabbalah, Missionary impulse, God and Mammon, Being Jewish, Just War, Reformation, Mohammed, Church and State, Papacy, Pillars of Islam, Spirituality, Guilt and Misogyny, Shari'ah law, Fundamentalism, Holy Spirit, Sunni & Shia, Darwinist challenge, Saints and sinners, Sufism, People and Creation, Orthodoxy, Islamism, The poor, Lutheranism, Hindu trinity, Sea of faith, Anglicanism, Sansara, Methodism, Sikhs & Jains.

Quercus

Religion - 50 Ideas You Really Need to Know

Peter Stanford
Authors:
Peter Stanford

The need to understand religion and the role it plays in our world has never been more pressing. The beliefs and actions of the planet's 2 billion Christians, 1.2 billion Muslims, 800 million Hindus and 700 million followers of other religions has an impact on every aspect of war and peace, ethics, politics, reproduction, family and social structure across every civilization and continent. 50 Religion Ideas You Really Need to Know aims to lift the clouds of confusion surrounding religion and to address its key issues. What is the 'Golden Rule' and how does it unite religious people? How did the divisions arise between Catholics and Protestants and what do they mean for us today? What are the differences between Anglicanism, Methodism, Baptism and Presbyterianism? What separates Sunni Muslims from Shi'a Muslims? What does it mean to be Jewish? Award-winning writer Peter Stanford answers these and a myriad other questions in 50 Religion Ideas You Really Need to Know. Both readable and informative, it will appeal to anyone who wants to understand one of the most powerful and enduring forces shaping our world.

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The Future: 50 Ideas You Really Need to Know

Richard Watson
Authors:
Richard Watson

A dynamic insight into how science will shape human destiny over the coming century.What will the world look like in 2020, 2030 or even 2100? How will progress in scientific research affect human life in the areas of health and lifestyle, energy and the environment, politics and conflict, space exploration and even the ultimate questions of existence? This book offers an electrifying trip through the wonders - and terrors - awaiting us over the next hundred years. The ideas explored include: Therapeutic cloning; Regenerative medicine; Nanotechnology; Quantum computers; Cyberwarfare; Space colonies; The nature of consciousness; Digital democracy.

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World History

Ian Crofton
Authors:
Ian Crofton

People often complain that in history lessons at school they were taught just a few topics - the Romans, the Tudors, the Nazis - and how they have no idea at all about what happened in between. To remedy this, World History: 50 Key Milestones You Really Need to Know offers brief and stimulating outlines of key developments in the history of the world, from the beginning of agriculture 10,000 years ago to the attack on the Twin Towers on 9/11. Ian Crofton, the author of several books of popular history including The Kings and Queens of England, Traitors and Turncoats and History Without the Boring Bits, brings his lively style to bear in a series of essays ranging from ancient Egypt to modern China, from the Vikings and the Mongols to the French Revolution and the Cold War. Each essay is accompanied by a detailed time line of dates and events, and the flavour of the period concerned is brought to life by selected contemporary quotations from figures as diverse as Aristotle, Ashoka, Saladin, Christopher Columbus, Martin Luther, Suleiman the Magnificent, Galileo, Voltaire, Thomas Jefferson, Mary Wollstonecraft, Napoleon, Lincoln, Lenin and Winston Churchill. In addition, box features throw light on a range of related topics, from the Nazca Lines to Renaissance man, from Confucianism and the state to Alexander the Great's horse, from Islamic science and the Barbary corsairs to the Enigma code and the atomic bomb.