Edward Russell-Walling - 50 Management Ideas You Really Need to Know - Quercus

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50 Management Ideas You Really Need to Know

By Edward Russell-Walling

  • Hardback
  • £11.99

An accessible introduction to the central ideas of business and management.

The essential management guide.

50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

  • Other details

  • ISBN: 9781847240095
  • Publication date: 03 Apr 2008
  • Page count: 208
  • Imprint: Quercus
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