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  • 50 Management Ideas You Really Need to Know

    By Edward Russell-Walling
    Authors:
    Edward Russell-Walling
    The essential management guide.50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
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  • 50 Genetics Ideas You Really Need to Know

    By Mark Henderson
    Authors:
    Mark Henderson
    In recent years knowledge of our genetic code has changed our understanding of life on Earth. New genetic technologies are transforming the way we live and promise treatments for otherwise incurable diseases. But these advances are also generating controversy, particularly surrounding issues such as cloning and designer babies. In 50 Genetics Ideas, Mark Henderson distils the central ideas of genetics in a series of clear and concise essays. Beginning with the theory of evolution, and covering such topics as the genome and how nature and nurture work together, he not only illuminates the role of genes in shaping our behaviour and sexuality, but also the very latest, cutting-edge developments in gene therapy and artificial life. Accessible and informative, 50 Genetics Ideas is a timely introduction to this young and ground-breaking strand of science.
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    50 Big Ideas You Really Need to Know

    By Ben Dupre
    Authors:
    Ben Dupre
    50 Big Ideas You Really Need to Know is a concise, accessible and popular guide to the central tenets of Western thought. Every important principle of philosophy, religion, politics, economics, the arts and the sciences is profiled in a series of short illustrated essays, complemented by an informative array of timelines and box features. Platonism, The Soul, Communism, Aristotelianism, Faith, Fascism, The Golden rule, Atheism, Racism, Altruism, Secularism, Feminism, Pluralism, Fundamentalism, Islamism, Liberty, Creationism, Capitalism, Toleration, War, Globalization, Scepticism, Duty, Classicism, Reason, Utopia, Romanticism, Punishment, Liberalism, Modernism, Materialism, Democracy, Surrealism, Relativism, Conservatism, Censorship, Utilitarianism, Imperialism, Big Bang, Existentialism, Nationalism, Chaos, Evil, Social contract, Evolution, Fate, Republicanism, Relativity, Quantum mechanics, Gaia.
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    50 Economics Ideas You Really Need to Know

    By Edmund Conway
    Authors:
    Edmund Conway
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    50 Wonders of the World

    By Hugh Thomson
    Authors:
    Hugh Thomson
    From Stonehenge to the Empire State Building, and from Angkor Wat to the Pyramids, this book surveys every continent to discover the most impressive, exotic and intriguing man-made wonders of the world.Arranged in order of longitude, and illustrated with over 100 spectacular photographs, maps and illustrations, 50 Wonders of the World reveals the awesome architectural achievements that man has created over the centuries. This is also the story of the extraordinary peoples and civilizations that created these buildings and the key roles they played as centres of religion, culture or trade.Hagia Sophia; Sydney Opera House; Altamira; Dome of the Rock; Easter Island statues; Chartres; Petra; Empire State Building; Eiffel Tower; Peterhof; Golden Gate Bridge; Neuschwanstein; Solovetsky Island; Lincoln Memorial; Florence Duomo; Minaret of Jam; Monte Albán; Colosseum; Red Fort; Chichen Itza; Pantheon; Golden Temple; Tikal; Grand Canal; Taj Mahal; Machu Picchu; Parthenon; Mahabalipuram; Nasca; Knossos; Angkor Wat; Tiahuanaco; Pyramids of Giza; Potala Palace; Brasília; Abu Simbel; Borobodur; Clifton Suspension Bridge; St Catherine's Monastery; Great Wall of China; Stonehenge; Forbidden City; Alhambra; Djenné Mosque; Itsukushima shrine; Guggenheim Museum Bilbao; Great Zimbabwe; Todai-ji; Sagrada Família; Lalibela.
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  • 50 Architecture Ideas You Really Need to Know

    By Philip Wilkinson
    Authors:
    Philip Wilkinson
    From the Pyramids of Giza to the Guggenheim, this lively guide explains the key concepts and inventions in architecture clearly and concisely. Exploring the myriad ways in which the built environment is shaped and created, readers will gain a new and informed appreciation for architecture, from the classical orders of Vitruvius - Doric, Ionic and Corinthian - to the to the most recent contemporary trends. Philip Wilkinson offers expert introductions to the most important architectural movements and styles throughout history, as well as describing some of the greatest architects' most important and representative works. So, if you've ever wondered when a building is just a building or art, or want to know more about Gothic vaults, trusses and arches, this is the perfect introduction. Contents: The Orders, Prefabrication, Machine aesthetics, Roman engineering, Beaux Arts, Dymaxion, Romanesque, Arts and Crafts, Alternative architecture, Gothic, Conservation, Functionalism, Renaissance, Skyscraper, Plug-in city, Baroque, City Beautiful, Minimalism, Rococo, Art Nouveau, Brutalism, Palladianism, Secession, Townscape, Neo-Classicism, Art Deco, Postmodernism, Character, Garden city, Contextual design, Taste, Futurism, Hi Tech, The Picturesque, Constructivism, Deconstructivism, The Sublime, Bauhaus, Historicism, Landscape garden, De Stijl, Community architecture, Revivalism, International Style, Green architecture, Restoration, Expressionism, Urbanism, Industrial, Organic architecture, Eclecticism.
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  • 50 Religious Ideas You Really Need to Know

    By Peter Stanford
    Authors:
    Peter Stanford
    Despite frequent prognostications regarding the 'death of God' and the triumph of secular materialism, religion remains a central component in the lives of most people around the world. There are currently thought to be 2 billion Christians, 1.2 billion Muslims, 800 million Hindus, along with some 700 million followers of other religions. 50 Religious Ideas You Really Need to Know offers a clear path through the conceptual and denominational thickets of global religion. Award-winning religious affairs correspondent Peter Stanford begins with an examination of sacred texts, the divine principle and good and evil, before moving on to a discussion of the different traditions within Christianity, Islam, Judaism and the myriad customs of the East. Contents: The Divine Principle, Baptists, Buddha's teachings, Sacred Texts, Presbyterians, Dhama, Good and Evil, Sects and cults, Forms of Buddhism, Life and Death, Rapture, Confucianism, Golden Rule, God & Torah, Taoism, Rites and Rituals, Anti-Semitism, Shintoism, Life of Christ, Kabbalah, Missionary impulse, God and Mammon, Being Jewish, Just War, Reformation, Mohammed, Church and State, Papacy, Pillars of Islam, Spirituality, Guilt and Misogyny, Shari'ah law, Fundamentalism, Holy Spirit, Sunni & Shia, Darwinist challenge, Saints and sinners, Sufism, People and Creation, Orthodoxy, Islamism, The poor, Lutheranism, Hindu trinity, Sea of faith, Anglicanism, Sansara, Methodism, Sikhs & Jains.
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  • 50 Ideas You Really Need to Know: Universe

    By Joanne Baker
    Authors:
    Joanne Baker
    For millennia humanity has gazed in wonder at the night sky, tracked the motions of the planets and attempted to explain our place in the Universe. But only in our own time has the true scale, the astonishing variety and the remarkable strangeness of the cosmos come clearly into focus. The pace and sophistication of recent scientific discovery has been breathtaking, but breakthroughs are often difficult to understand and their impact is hard to fully appreciate. In 50 Ideas You Really Need to Know: Universe, Joanne Baker clearly and concisely explains all of the essential concepts, major discoveries and the very latest thinking in astrophysics, including: the basic principles of astronomy - from heliocentrism to Newton's theory of optics; the constituent parts of the Universe, its creation and evolution; the key concepts of cosmology including the theory of relativity, supermassive black holes and 'multiverses'; the very latest developments in our understanding of quasars, exoplanets and astrobiology. From dwarf planets to dark energy; and from the Big Bang to the death of stars, this book is the perfect introduction to the cutting-edge science that is shaping our understanding of our place in the Universe and that could lead to the next great discovery - the detection of life beyond Earth.
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  • 50 Literature Ideas You Really Need to Know

    By John Sutherland
    Authors:
    John Sutherland
    Literature suffers from appearing both deceptively easy and dauntingly difficult. We all like to think we can read a novel and understand what 'genre', 'style' and 'narrative' mean, but do we really understand them fully and how they can enrich our reading experience? How should we approach the works of great writers such as William Shakespeare, T.S. Eliot, Charles Dickens and Jane Austen? And what can we hope to learn from apparently difficult ideas such as 'hermeneutics', 'affective fallacy' and 'bricolage'? 50 Literature Ideas you Really Need to Know is the essential guide to all the important forms, concepts, themes and movements in literature. It provides a clear, opinionated and thorough overview of theories about the nature of language and meaning, and outlines the thinking behind key literary concepts such as postmodernism, semiology, postcolonialism and structuralism. Best-selling author and critic John Sutherland offers a fresh and challenging overview of literary ideas and theories, from the apparently familiar to the decidedly unfamiliar. Packed with insights and examples from both classic and popular works, it is a book that will delight anyone who has ever been mystified by literary jargon and wants to gain a deeper, more thorough enjoyment of reading and writing.
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  • 50 Political Ideas You Really Need to Know

    By Ben Dupre
    Authors:
    Ben Dupre
    At a time of corrosive popular cynicism and profound international unease, the need for clarity over the fundamental concepts of politics has never been greater.The forces of Terrorism and Fundamentalism endanger our Security, while government responses to it pose a basic threat to Liberty, Democracy and Human rights. Corruption, Spin and a suspect Political culture arouse public indignation, which is further aggravated by an array of Pressure groups and the far-from-disinterested attentions of the Mass media. In 50 Political Ideas You Really Need to Know, Ben Dupré clears away the murk that obscures key concepts that we ignore at our peril. Justice, Liberty, Human rights, The social contract, Democracy, Tyranny, Federalism, Utopianism, Political violence, Revolution and change, Political culture, Monarchism, Republicanism, Secularism, Conservatism, Liberalism, Socialism, Communism, Fascism, Anarchism, Fundamentalism, Multiculturalism, Labour movement, Women's movement, Green politics, Pressure groups, Constitutions, Parliaments, Presidential systems, Elections, Parties, Civil service/bureaucracy, Intelligence agencies, Mass media, Spin and propaganda, Wealth and poverty, Crime and punishment, Security and defence, Terrorism, Welfare, Race, Corruption, Political correctness, Realists and idealists, War and peace, Nations and nationalism, Imperialism, Isolationism, United Nations, Globalization.
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    50 Amazing Things Kids Need to Know About Science

    By Penny Johnson
    Authors:
    Penny Johnson
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    The 1001 Wonders of the Universe

    By Piers Bizony
    Authors:
    Piers Bizony
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  • 50 Digital Ideas You Really Need to Know

    By Tom Chatfield
    Authors:
    Tom Chatfield
    Have you ever wondered what the difference is between a MUD and an API? Don't know your OCR from your PPC? Not quite clear on crowd-sourcing and culture jamming? Then this book is for you. In a series of accessible and engagingly written essays, 50 Digital Ideas You Really Need to Know introduces and explains all the key aspects of the digital world and how it works. It is a book that will be welcomed by anyone who wants to understand one of the most powerful forces shaping our world. Aggregation; API; Augmented reality; Automatic translation; Avatars; Blogging and micro-blogging; Browser wars; Chat; Cloud computing; Commenting; Creative commons licence; Crowd-sourcing; Culture jamming; Download universe; eGovernment; Ego-surfing; Electronic mail; File sharing; Flow; Feeds (RSS & Atom); Freemium; Gaming; Geo-location and hyperlocal; GUIs; HTTP/HTML; Hosting; ICANN; Mashups; Micro-payments; MUD; Netiquette; Open sourcing; OCR; Pay-per click; Privacy; Proxy servers; Rating systems; Rich internet applications; Search; Semantic web; Smartphones; Social networking; Spam; Streaming; Tagging; Traffic analytics; Unplugging; Virality; Virtual goods; Web 2.0/3.0; Wikis.
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  • 50 Art Ideas

    By Susie Hodge
    Authors:
    Susie Hodge
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    'Scuse Me While I Kiss the Sky

    By Paolo Hewitt
    Authors:
    Paolo Hewitt
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    50 Ways the World Could End

    By Alok Jha
    Authors:
    Alok Jha
    Death by Euphoria. Dysgenics. Population Death Spiral. Genetic Superhumans. Geomagnetic Reversal. Galactic Collision. Strangelets. Whether we like it or not, everything's going to come to a pretty unpleasant halt on our planet at some point in the future. What we don't know is what form our extinction is likely to take. In this accessible and entertaining book, acclaimed writer Alok Jha explains the head-spinning apocalyptic science behind 50 horrifying doomsday scenarios.
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  • 27: Amy Winehouse

    By Chris Salewicz
    Authors:
    Chris Salewicz
    In 27: Amy Winehouse, the first in a series of exclusive ebooks, acclaimed music writer Chris Salewicz celebrates the life of one of the most talented performers of recent times. In an intimate mini-biography, he explores Amy's artistic influences and inspirations, her ability to capture the imagination and her appetite for self-destruction. Salewicz provides a startling portrayal of the perils of genius and the true cost of fame. Must the ferociously good die young?
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    'I Have a Dream'

    By Terry Breverton
    Authors:
    Terry Breverton
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  • 27: Kurt Cobain

    By Chris Salewicz
    Authors:
    Chris Salewicz
    Kurt Cobain, Nirvana frontman, died aged just 27. In this insightful mini-biography, respected music critic Chris Salewicz examines Cobain's journey from sensitive loner to generational icon. Salewicz scrutinizes Cobain's tormented inner life, his tempestuous relationship with Courtney Love, and the importance of his cultural legacy.27: Kurt Cobain is the second in a series of exclusive music ebooks, an ambitious project examining the perils of genius, celebrity and excess. Other titles in the series include 27: Amy Winehouse, 27: Jimi Hendrix, 27: Jim Morrison and 27: Janis Joplin.
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  • 50 Events You Really Need to Know: History of War

    By Robin Cross
    Authors:
    Robin Cross
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