Eco's book is a reminder that writers and readers once travelled widely and magnificently, without ever leaving their homes or their heads, to places that retained their truth in our imaginations long after mundane reality overtook them.
It was love at first sight, What a stunning, great explosion of colour! Wonderful.
Prolonged scrutiny of such seductive utopias would turn anyone into a believer.
Presented by Eco in light and witty prose, these legendary places are made more vivid by many well-chosen illustrations and historic texts.
Eco is our witty and erudite travel guide through these fantastical and theoretical worlds.
You'll soon realise that the same sparkling intelligence that characterises Eco's "serious" writing is also at work here.
Placing ancient and medieval texts beside contemporary stories, films beside poems, comics beside novels, it is a journey that is both erudite and enjoyable, and one that only Eco could have created.