We have updated our Privacy Policy Please take a moment to review it. By continuing to use this site, you agree to the terms of our updated Privacy Policy.

Lucy Blakiston

Lucy launched ‘Shit You Should Care About’ with her two best friends aged 21. Within a year, the platform had soared to becoming a global success, growing millions of followers and being touted as an editorial expert for millennials and Gen Z. The voice and CEO of SYSCA, Luce is the editorial director of the company and frequently speaks and advises on how to connect with Gen Z on an international stage.