We have updated our Privacy Policy Please take a moment to review it. By continuing to use this site, you agree to the terms of our updated Privacy Policy.
A new edition to the hugely successful book aimed at fashion students and graduates. All you need to know about the fashion business, from legal structures and finance to digital marketing and social media. This new edition includes case studies from both startups as well as international chains and is a must-have for any aspiring entrepreneur.
Newsletter Signup
By clicking ‘Sign Up,’ I acknowledge that I have read and agree to Hachette Book Group’s Privacy Policy and Terms of Use
Reviews
This book is written in an easily digestible style covering all the basics of setting up & running a fashion label with excellent contemporary case studies backing up the writing and is appropriate reading for final year Fashion Design students.