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50 Management Ideas You Really Need to Know

ebook / ISBN-13: 9781849165662

Price: £11.99

ON SALE: 3rd March 2008

Genre: Economics, Finance, Business & Management

50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff’s Product/Market grid, the 4Ps, Boston Matrix), and cover the latest commercial concepts from the online world.