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50 Management Ideas You Really Need to Know

50 Management Ideas You Really Need to Know

In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff’s Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.

Genre: Economics, Finance, Business & Management

On Sale: 2nd August 2012

Price: £9.99

ISBN-13: 9781780875835